Qimi is a one-stop game advertising AI production and delivery platform launched by Meitu. It captures game hot spots and player preferences in real time, provides creative materials and cases, and inspires advertising planning. The platform deeply analyzes advertising elements, refines successful strategies, supports personalized copywriting creation, and uses AI technology to achieve intelligent material creation, rapid advertising production and automatic adaptation to multiple platforms to improve advertising efficiency and effectiveness. At the same time, Qimi provides multi-channel advertising and management, covering mainstream platforms to help game marketing break through.
Qimi’s main functions
- AI inspiration library: Qimi’s AI inspiration library can monitor and analyze the latest trends and hot spots in the entire online game market in real time, providing advertising planners with first-hand industry trends. Through in-depth analysis of player behavior and interests, the inspiration library can filter out the topics that attract the most attention from players and help planners grasp the needs of target users. Qimi provides a rich library of creative materials and successful cases to stimulate the creative thinking of planners and provide a source of inspiration for advertising creation.
- Dismantling of advertising elements: The Qimi platform can conduct detailed disassembly and analysis of various key elements of popular advertisements, including scripts, visual images, sound effects, soundtracks, etc. Use data analysis technology to extract key success factors from advertising performance, providing planners with in-depth insights and helping planners understand which strategies and creative elements played a decisive role in advertising, so that they can be replicated in future advertising productions. success.
- Personalized copywriting customization: Based on the characteristics of different types of games and player groups, Qimi can generate highly targeted creative copywriting. Use AI technology to quickly generate high-quality advertising copy that conforms to game characteristics and player preferences, improving the attractiveness and conversion rate of advertising. Qimi supports the rapid generation of large amounts of copywriting, allowing planners to quickly respond to market changes and seize every hot opportunity.
- AI advertising production: Qimi uses advanced AI algorithms to realize intelligent material creation, automatically matches appropriate visual elements and music according to scripts, and produces advertising videos in batches. Qimi also provides a constantly updated library of graphic advertising templates, carefully designed by a professional design team to ensure the freshness and creativity of advertising materials. Through AI technology, the advertising production cycle is greatly shortened, production efficiency is improved, and the high quality of advertising materials is ensured.
- Automatic adaptation technology: Qimi’s advertising materials can automatically adapt to the formats and specifications of different advertising platforms to ensure the best display effect on each platform. The platform tracks technology updates in real time to ensure that advertising materials are compatible with the latest technical standards and avoids impact on advertising effectiveness due to platform changes.
- AI advertising placement: Qimi’s AI delivery system can complete the pre-review of advertisements in a few minutes, ensuring content compliance and reducing the risk of review failure. It can quickly evaluate the delivery potential and expected effect of each advertisement, helping advertisers identify and select the advertisements with the most potential. Automatically filter out high-risk or low-potential ads to save resources and improve the overall effectiveness of advertising.
- Batch advertising construction: Qimi can automatically build differentiated advertising strategies based on the characteristics and preferences of different target groups to achieve precise reach. When creating an advertising plan, the AI system provides intelligent optimization suggestions to help advertisers optimize advertising content and strategies, quickly complete the creation of a large number of advertising plans, and enable advertisers to quickly adapt to market demands and changes.
- Unified management of multiple channels: Qimi covers mainstream advertising platforms including Juduo Engine, Huawei, OPPO, VIVO, etc., achieving unified management of multiple channels. Advertisers can manage all delivery channels through one platform, monitor and adjust advertising effects in real time, and improve the flexibility and efficiency of delivery.
How to use Qimi
- Visit the official website of Qimi Platformqimi.comlog in with your Meitu account.
- To enter the independent registration page of Qimi platform, it is recommended to use Google browser/chrome.
- On the independent settlement page, fill in the relevant settlement information, including company name, contact information, etc. After submitting the information, the system automatically creates a tenant system.
- Select the appropriate package type, enter the tenant system, and complete the move-in.
- After settling in, you will automatically enter the Qimi platform homepage.
- Find the quick navigation module at the top of the homepage.
- Select the desired core functionality portal.
- Click on the corresponding entrance, and the system will automatically jump to the corresponding function page.
Qimi’s product package
Qimi provides a free trial. Advertisers who log in to the system between June 12 and July 12 can try the professional version for free.
- Free version: Provides basic services, including 1 administrator account and 10 platform member accounts, as well as 1 media channel, which can create 30 AI intelligent materials per month, supports media account binding, 200GAI video intelligent editing, monthly 80 material storage spaces.
- Professional version: This package provides richer resources, including 1 administrator account, 100 platform member accounts and 2 media channels. The number of AI intelligent creation materials has been increased to 300, and it also provides 2TB of AI video intelligent editing services. , the material storage space remains unchanged at 80/month. Supports the purchase of value-added services such as material storage space upgrade and AI reading and creation material quantity upgrade.
- Ultimate version: As the most high-end service package, it provides 500 platform member accounts, all-media delivery channels, 2,000 AI intelligent creation materials, AI image intelligent generation, and 3TB AI video intelligent editing services, and the material storage space is increased to 1,000/month. . Supports the purchase of value-added services such as material storage space upgrade, AI reading and creation material quantity upgrade, and media account binding quantity upgrade.